MEASUREMENT
Measure programmatic SEO by system, not just page count.
The right metrics show whether page types are being discovered, indexed, ranked, used, and improved over time.
Measurement matrix
Discovery→
Indexation→
Visibility→
Engagement→
Conversion→
Improvement
What to track
- Indexation rate
- Impressions by page type
- Clicks by page type
- Ranking patterns
- Pages with no impressions
- Pages with impressions but no clicks
- Conversion paths
- Internal link performance
- Template-level improvements
Do not obsess over
- Total page count alone
- Vanity traffic
- One-off rankings
- Raw impressions without business context