TECHNICAL SEO
Technical SEO decides whether programmatic SEO can scale cleanly.
A good search opportunity can fail if the site cannot be crawled, indexed, linked, measured, and maintained properly.
Technical readiness
Architecture→
Crawlability→
Indexation→
Relevance→
Performance→
Measurement
What to review before launch
- URL structure
- Crawl paths
- Indexation rules
- Canonicals
- Internal linking
- XML sitemaps
- Structured data
- Page speed
- Analytics
QUESTIONS TO ANSWER
- • Which pages should be indexed?
- • Which pages should stay out of the index?
- • How will related pages link together?
- • How will pages be grouped in sitemaps?
- • How will performance be measured by page type?